About Us
Our story
Sully Inc. and The Immy Foundation were born from a journey that changed us forever.
Like so many others, we walked the long, emotional road of infertility—filled with hope, heartbreak, waiting, and uncertainty. Along the way came the reality that many don’t talk about enough: the financial weight. Years passed, and thousands upon thousands were spent, all for the chance to hold our baby in our arms. It was not an easy road, but it was one that shaped who we are today.
Our “Immy baby” became more than just a dream—she became our why.
Sully Inc
Sully Inc. was named after our beautiful Sully—our reminder that parenthood can exist without the grief, financial strain, and overwhelming hardship that so many endure. We were fortunate to experience that, and it became something we couldn’t ignore. Every woman deserves the chance to grow her family without carrying such heavy emotional and financial burdens.
That belief is what led us to create Sully Inc.—not just as a brand, but as a way to give back. With every piece we create, especially our hoodies, we work to ease those burdens for others. Sully Inc. stands for hope, fairness, and the belief that no one should have to fight so hard, for so long, or at such a cost to become a parent.
From that purpose, The Immy Foundation was born.
The Immy Foundation
In honour of Immy, and shaped by the struggles we experienced, we created the foundation to support other women and families navigating infertility. We know firsthand the toll it takes—emotionally, physically, and financially—and we knew we wanted to be part of the solution.
Through The Immy Foundation, we aim to ease that burden by helping fund fertility treatments and providing access to counselling throughout and beyond IVF journeys. It exists to ensure that more families feel supported, understood, and less alone.